Google Ads audit
Account structure, search terms, budgets, bidding, ads, conversion setup and wasted opportunities are reviewed before major changes.
PPC agency & Google Ads management
PPC and Google Ads management built around measurable intent
Paid search works best when account structure, search intent, landing pages and conversion measurement agree. We organise Google Ads around the queries and outcomes that matter, then optimise from real performance data.
What's included
What our PPC agency work covers
We focus on the mechanics that make paid search controllable: structure, query quality, bidding inputs, creative relevance, landing pages and measurement.
Search campaigns
Keywords, match types, negatives, ad groups and landing pages are structured around real search intent.
Shopping and Performance Max
Product data, campaign structure and commercial priorities are aligned where ecommerce advertising is involved.
Conversion measurement
Bidding decisions are only as useful as the conversion signals feeding them, so tracking quality is checked early.
Landing-page alignment
The message in the search query and advert should continue clearly on the landing page.
Ongoing optimisation
Search terms, budget utilisation, conversion quality and campaign changes are reviewed on a recurring basis.
PPC at a glance
Spend where the search intent and business outcome make sense
The objective is not simply to buy more clicks. It is to build a paid-search system where budget, query intent and conversion data can be improved methodically.
- Google Ads auditAccount structure, search terms, budgets, bidding, ads, conversion setup and wasted opportunities are reviewed before major changes.
- Search campaignsKeywords, match types, negatives, ad groups and landing pages are structured around real search intent.
- Shopping and Performance MaxProduct data, campaign structure and commercial priorities are aligned where ecommerce advertising is involved.
- Conversion measurementBidding decisions are only as useful as the conversion signals feeding them, so tracking quality is checked early.
- Landing-page alignmentThe message in the search query and advert should continue clearly on the landing page.
- Ongoing optimisationSearch terms, budget utilisation, conversion quality and campaign changes are reviewed on a recurring basis.
Business value
Spend where the search intent and business outcome make sense
The objective is not simply to buy more clicks. It is to build a paid-search system where budget, query intent and conversion data can be improved methodically.
Cleaner account structure
Campaigns and landing pages are easier to diagnose because intent is organised more clearly.
Better use of budget
Waste is investigated before increasing spend, and scaling decisions are based on capacity and conversion quality.
Stronger measurement
Optimisation is based on conversions and commercial signals rather than clicks alone.
How we work
From business goal to a clear action plan
We connect ppc with the wider business goal, implement the highest-priority work and use the resulting data to decide what comes next.
- 01
Audit the account
We review structure, measurement, search terms and budget before recommending changes.
- 02
Align intent and landing pages
Queries, ads and destinations are organised so the user journey makes sense.
- 03
Improve delivery
Bids, negatives, creative, product data and budgets are adjusted using observed performance.
- 04
Review incrementally
Changes are measured before the next optimisation decision is made.
FAQ
Frequently asked questions about ppc
What does a PPC agency do?
A PPC agency plans, structures, manages and optimises paid advertising campaigns. For Google Ads that usually includes keywords, search terms, adverts, bidding, budgets, landing pages and conversion measurement.
Do you manage Google Ads?
Yes. Google Ads management can cover Search, Shopping and Performance Max depending on the business and account setup.
How much should I spend on PPC?
There is no useful universal budget. The right starting point depends on search demand, CPCs, margins, conversion rate and how much data is needed to evaluate performance.
Can you improve an existing account?
Yes. We normally audit the existing account first so useful history and working structures are kept while weak areas are improved.
Do you build landing pages for PPC?
We can improve or build landing pages where message match and conversion experience are limiting campaign performance.
First step
Let's discuss whether ppc should be your next priority
Tell us briefly about the situation. We will review it and suggest a practical first step.
