Google Ads audit
We review campaign structure, budgets, bidding, ads, search terms, conversion setup and landing-page alignment before recommending major changes.
UK PPC agency & Google Ads management
PPC agency & Google Ads management for small and growing UK businesses
DigiClick helps small and growing UK businesses structure and manage Google Ads around real search intent, useful landing pages and reliable conversion signals. We connect Search, Shopping and Performance Max with budget control, query quality and measurement so PPC decisions are based on evidence rather than clicks alone.
What's included
What our PPC agency and Google Ads management covers
A useful PPC management programme should make paid search easier to control and improve: account structure, search terms, bidding, budgets, creative, product data, landing pages and conversion measurement all need to support the same commercial goal.
Search campaigns and query quality
Keywords, match types, negatives, ad groups and responsive search ads are organised around real search intent so budget is less likely to drift into irrelevant queries.
PPC management and bidding
Budgets, bidding strategies and campaign settings are reviewed against the quality and volume of conversion data rather than changed simply because the platform recommends it.
Google Shopping and Performance Max
For ecommerce accounts we connect product data, Merchant Center signals, campaign structure and commercial priorities while keeping Shopping-specific work tied to reliable measurement.
Conversion tracking and measurement
Lead, purchase and other meaningful conversion signals are checked early because automated bidding and optimisation can only be as useful as the data feeding them.
Landing-page alignment and optimisation
Search terms, adverts and landing pages are reviewed together so the promise in the ad continues clearly after the click and performance changes can be interpreted more confidently.
PPC at a glance
PPC management focused on useful demand, not more clicks
The objective is to create a paid-search system where query intent, budget, landing pages and conversion data can be improved methodically. We investigate waste and measurement quality before treating higher spend as the answer.
- Google Ads auditWe review campaign structure, budgets, bidding, ads, search terms, conversion setup and landing-page alignment before recommending major changes.
- Search campaigns and query qualityKeywords, match types, negatives, ad groups and responsive search ads are organised around real search intent so budget is less likely to drift into irrelevant queries.
- PPC management and biddingBudgets, bidding strategies and campaign settings are reviewed against the quality and volume of conversion data rather than changed simply because the platform recommends it.
- Google Shopping and Performance MaxFor ecommerce accounts we connect product data, Merchant Center signals, campaign structure and commercial priorities while keeping Shopping-specific work tied to reliable measurement.
- Conversion tracking and measurementLead, purchase and other meaningful conversion signals are checked early because automated bidding and optimisation can only be as useful as the data feeding them.
- Landing-page alignment and optimisationSearch terms, adverts and landing pages are reviewed together so the promise in the ad continues clearly after the click and performance changes can be interpreted more confidently.
Business value
PPC management focused on useful demand, not more clicks
The objective is to create a paid-search system where query intent, budget, landing pages and conversion data can be improved methodically. We investigate waste and measurement quality before treating higher spend as the answer.
Cleaner paid-search intent
Campaigns, keywords, negatives and landing pages are organised so useful searches have clearer destinations and irrelevant demand is easier to identify.
More deliberate budget decisions
Spend changes are reviewed against search demand, conversion quality, business capacity and available commercial data instead of clicks alone.
Stronger measurement for optimisation
Conversion tracking and analytics context are checked so bidding, budget and campaign decisions are not built on misleading signals.
How we work
From business goal to a clear action plan
We connect ppc with the wider business goal, implement the highest-priority work and use the resulting data to decide what comes next.
- 01
Audit the account and measurement
We review campaign structure, search terms, budgets, bidding, conversion actions and landing pages before changing the account.
- 02
Map intent to campaigns and pages
Search demand is grouped into useful themes, then keywords, negatives, ads and landing pages are aligned around that intent.
- 03
Improve delivery and efficiency
Bids, budgets, creative, product data and campaign settings are adjusted using observed performance and the reliability of the conversion signals.
- 04
Measure and refine
Search terms, conversion quality, budget utilisation and landing-page performance are reviewed together before the next optimisation cycle.
FAQ
Frequently asked questions about ppc
What does a PPC agency do?
A PPC agency plans, structures, manages and optimises paid advertising campaigns. For Google Ads this can include keyword research, search terms, negative keywords, adverts, bidding, budgets, landing pages and conversion measurement, with the scope shaped around the business and account rather than a fixed checklist.
What is included in PPC management?
PPC management can include account and campaign structure, keyword and search-term review, negative keywords, adverts, bidding, budgets, Shopping or Performance Max where relevant, landing-page alignment and conversion tracking. The useful mix depends on the account and the quality of the available data.
How much do PPC services cost in the UK?
PPC service cost depends on account size, campaign complexity, required setup or rebuild work, reporting needs and the amount of ongoing management. Media spend paid to Google is separate from the management work, so the scope should be clear before comparing fees.
How much should I spend on Google Ads?
There is no useful universal Google Ads budget. A sensible starting point depends on search demand, expected CPCs, margins or lead value, conversion rate, geography and how much data is needed to judge performance. We prefer to model the assumptions rather than recommend an arbitrary spend level.
Do you manage Google Ads Search campaigns?
Yes. Search campaign management can include keyword and intent mapping, match types, negative keywords, responsive search ads, bidding, budgets, landing pages and conversion signals. Existing campaign history is reviewed before useful structures are replaced.
Do you manage Google Shopping and Performance Max?
Yes, where they fit the business. For ecommerce accounts we can review Shopping and Performance Max alongside product and Merchant Center data, campaign structure, asset coverage, budget and conversion measurement. We do not assume Performance Max is automatically the right campaign type for every account.
Can you improve an existing Google Ads account?
Yes. We normally audit the existing account first so useful history, working campaigns and proven search terms are preserved. Changes are then prioritised around the clearest problems, such as wasted queries, weak structure, unreliable conversion signals or poor landing-page alignment.
How do you measure PPC performance and conversions?
We review Google Ads performance together with conversion tracking and analytics context. Useful measures can include search-term quality, CPC, conversion volume and value, cost per conversion, ROAS where revenue data is reliable, and lead quality or commercial outcomes where those signals are available. We avoid treating clicks alone as success.
First step
Let's discuss whether ppc should be your next priority
Tell us briefly about the situation. We will review it and suggest a practical first step.
